The Edvard Beneš high school in Břeclav was in need of complete rebranding, including new logo and visual identity. The concept should modernize school brand and thus attract future high school students and interconnect the 3 main parts of the school, which have so far been difficult to identify as a whole.
The logo was created from the stylization of the letter B (as Břeclav and at the same time the surname of Edvard Beneš) and supplemented with typography. For the new identity, a system of geometric visual elements was created. The use of geometric shapes adds a certain precision and clarity, but also simplicity and variability: many elements can be put together in different ways and still create new compositions and patterns for use on posters, social medias and advertising materials.
