Project
Rebranding Stratiteq.
This guideline for Stratiteq expresses the brand’s personality and set of values. It’s about the people that make up the brand – the things that drive us and what Stratiteq want to share with the rest of the world. As a famous quote says:
”People don’t always remember what you say or even what you do, but they always remember how you made them feel.”
It’s so true and Stratiteqs tone of voice is unique i many ways comparing to the competitors. By this I mean the choice of colors, the tone in Stratiteqs images, the logo and the graphic elements but most important Stratiteqs humbleness, expertise and warmth etc. This sets Stratiteq apart from their competitors. There are not many IT companies that has this kind of feeling or personality in their branding that Stratiteq have and Stratiteq should be proud of that.
The aim for me here was to make Stratiteqs clients and employees feel like they’re getting to know Stratiteq by bringing trust and humbleness in Stratiteqs tone of voice.
