SOME STORIES ARE MORE DIFFICULT TO TELL THAN OTHERS.
In Italy, for example, 8 out of 10 women don’t report the violence they suffer.
8 stories we’ll never know anything about. That's why we turned these untold episodes
into the episodes of Otto su Dieci (Eight out of Ten), the first social series that finally tells these women’s stories.
8 stories we’ll never know anything about. That's why we turned these untold episodes
into the episodes of Otto su Dieci (Eight out of Ten), the first social series that finally tells these women’s stories.
We launched a teaser campaign that presented Otto su Dieci as the first Italian series on TikTok,
but no one was aware of the real theme of the content. Only on the release date, by watching the awaited series,
did people discover the true meaning of the 8 episodes, and the worrying data behind the title.
but no one was aware of the real theme of the content. Only on the release date, by watching the awaited series,
did people discover the true meaning of the 8 episodes, and the worrying data behind the title.
Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Director: Stefano Cucinotta, Andrea Fumagalli
Senior Creative: Gennaro Borrelli
Senior Art Director: Camillo Addis
Art Director: Francesco Sollazzo
Junior Art Director: Claudio Ceccarelli
Editorial Supervisor: Giuseppe Schiavone
Senior Editor: Elisa Mirani
Head of Client Services: Francesca Feller
Account Director: Mara Bonavoglia
Senior Account Manager: Diego Vallieri
Senior Account Executive: Chiara Soldà
Senior Writer: Carolina Valaguzza
Influence Marketing Specialist: Sofia Sarcina Di Fidio
Strategy Supervisor: Francesco Marcucci
Strategist: Camilla Tencone
Research & Insight Director: Matteo Starri
Senior Research & Insight Analyst: Alessandra Tiritiello
Research & Insight Executive: Anna Bernardini
Production: We Are Social Studios
Head of We Are Social Studios: Sandro Amabili
Senior Producer: Giulia Camera
Producer:Barbara Vivino
Senior Content Specialist: Andrea Mattia Grieco
Content Specialist: Alessia Zuin, Mattia Marzulli
