Art out-of-the-box Project
Hong Kong Youth Art Foundation (HKYAF)
// Jockey Club Community Sustainability Fund - Art Out-of-the-box Project, with the theme of "Local Hong Kong", through 4 creative art activities, to let children experience the fun of art creation at home and raise their sense of belonging in the city.
// The key visual of the activity uses the dash symbol in "out-of-the-box" to bring out the concept - to think in different way. Dash's horizontal line can be seen as a boundary or as a line drawn by an artist. The key to creativity lies in the conversion of concepts. With this idea, we try to flexibly integrate "-" into the title, whether it is the stroke of the Chinese title or the dash in the English word "out-of-the-box". Combined with the bright three primary colours— red, yellow and blue, to brings out a sense of relaxation and joy.
// 賽馬會社區持續抗逆基金―藝術到會: 視藝教育小冊子，圍繞本土香港為主題，透過四個富創意的藝術活動，讓小孩子在家體驗藝術創作的趣味，多角度觀察生活，增加對社區的認識及歸屬感。
// 活動主視覺巧用「out-of-the-box」中的dash符號，帶出活動的中心概念― 跳出框架。創意的關鍵在於概念的轉換，Dash的橫線，可看作界限亦可視為畫家筆下的線條。就著這個想法，我們嘗試把「-」融入於標題之中，不論是中文標題中的筆劃或英文字「out-of-the-box」中的dash，以橫線帶出靈活跳脫。顏色方面選用了紅、黃、藍鮮明的三原色，讓整體帶出輕鬆歡樂感。
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Design Director: Woody Chau
Art Director: Can Chan
Graphic Designer: Rita Leung
Design Director: Woody Chau
Art Director: Can Chan
Graphic Designer: Rita Leung
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