Eskort has been given a new look that was inspired by South Africa’s unique trading environments.
The brand’s aim was to underpin the South African heritage in its new look and feel, as well as to speak to South Africans in their native tongues — using both a visual language and the written word,
all while remaining true to the brand’s 103-year history.
The brand’s aim was to underpin the South African heritage in its new look and feel, as well as to speak to South Africans in their native tongues — using both a visual language and the written word,
all while remaining true to the brand’s 103-year history.
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The new fonts were all based on hand-painted signs found all across the country.
A growing range of icons continues to be created with a very specific line and dot style.
The style is very dynamic and should feel like it's always moving. The goal is to eventually have an icon for every possible situation.
The style is very dynamic and should feel like it's always moving. The goal is to eventually have an icon for every possible situation.
What we call the "Heritage Illustrations" were commissioned from Imile Wepener,
in order to add an old school touch to some of the elements used
in order to add an old school touch to some of the elements used
