Original Branding
Dublin Bottling Works was established in 1891. There’s a reason the company is still running and successful to this day. Unfortunately the appearance, branding and marketing are not a part of that reason. The colors selected for the original logo are dull and unappealing. That same scheme influences the website and the label designs. All the soda flavors are of different colors, shapes, typefaces and images. There is no brand consistency and would be hard to identify off the shelf. Dublin’s rebranding goal was to make everything clean, consistent while staying true to the tradition of the company and its products.
Solution
Dublin Bottling Works aims to look completely different from its other soda competitors with a bold, bright look. In an effort to achieve a fresh look, we turned to the beer and alcohol industries. Typography, layout and design is constantly refreshing. We decided our products, logo, packaging and collatoral all combine a true sense of the bottling companies historic marks in Texas, as well as paving a way for a future in the beverage industry.
