And for our next trick... producing the campaign for the 10th year of the Edinburgh International Magic Festival.
The Challenge
MagicFest started 10 years ago and has seen performances by world-class illusionists, thousands of children attending Magic School and even magic shows for blind and partially sighted.
To celebrate their 10th year they wanted to create something a little different. Something visually stunning that would celebrate the festival so far and look to the future.
The Response
We wanted to use an illusion to showcase the festival. Magic to sell magic.
The idea was to create a series of hero images using seemingly random objects creating magical shadows. We loved the idea. The client loved the idea. We now had to make it a reality.
