好日子·香烟。
这是一款来自中国的香烟，名为“好日子”。在中国，人们在准备做一些意义重大的事情时，例如结婚或乔迁，都会慎重的选择一个良辰吉日，这些“良辰吉日”也称之为“好日子”，与这款产品的名称一致，而这些良辰吉日，一般都是从“黄历”中选出来。
我们将“黄历”的概念融入到了包装设计中，能够第一时间与产品名称形成紧密联想，可以说，每一位中国人都可以在第一时间领悟到设计的含义。再将烟草组成了数字“1”的造型，一方面是契合了“黄历”上的“日子”，另一方面也是传递出这款香烟的烟草等级品质。在品名的四周也绘制了丰富的图形，而这些图形正是在反映当下中国的发展现状与生活的美好，这也正好点明了主题---好日子。
This is a cigarette from China, called "good days". In China, when people are preparing to do something of great significance, such as getting married or moving, they will carefully choose a auspicious day. These "auspicious days" are also called "good days", which are consistent with the name of this product, and these auspicious days are generally selected from the "Chinese almanac".
We integrate the concept of ""Chinese almanac" into packaging design, which can form a close association with the product name at the first time. It can be said that every Chinese can understand the meaning of design at the first time. On the one hand, it fits the "day" on the "Chinese almanac", on the other hand, it also conveys the tobacco grade of this cigarette. Rich graphics are also drawn around the product name, and these graphics reflect the current situation of China's development and the beauty of life, which just points out the theme - good days.
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