BEAT THE HEAT - ROOMOURS
Beat the heat is a project for Roomours' social media during Dubai & KSA summer heat days that offer a varied range of products & refreshing recipes that redirects to a dedicated Landing Page on the brand's website.
• Brand: Roomours
• Occasion: Summer season
• Project name: Summer Blends
• Market: Kingdom of Saudi Arabia and The United Arab Emirates
• Goal: To promote Thermoses, glass cups, and trays that are perfect for summer gatherings.
• Duties: Campaign planning, visual direction, building the skeleton for the landing page, setting the campaign budget, content scheduling & captions.
• Brand: Roomours
• Occasion: Summer season
• Project name: Summer Blends
• Market: Kingdom of Saudi Arabia and The United Arab Emirates
• Goal: To promote Thermoses, glass cups, and trays that are perfect for summer gatherings.
• Duties: Campaign planning, visual direction, building the skeleton for the landing page, setting the campaign budget, content scheduling & captions.
Landing Page Skeleton:
• A blog-style section for recipes to increase the session duration on the website.
• Two CTA buttons:
1- Start mixing: which leads to the "Glass cups" Carousel product display.
2- Explore more: which redirects to "Glass cups" collection on the website.
• At the bottom of the page, there were 3 clickable teaser pictures "Thermos, Centrepieces, and Trays" which redirected visitors to each category landing page.
