Direct marketing via the telephone, Internet, or fax involves marketing products or services directly to potential customers. As telemarketing outsourcing has become increasingly intrusive and accompanied by a number of scams and frauds, an emerging backlash has been sparked against the practice of telemarketing. A telephone marketing campaign can be an effective tool for promoting your products or services and boosting revenues at the same time. Studies about telemarketing outsourcing indicate that 80% of decision-makers are influenced by emails or cold calls to schedule an appointment or attend an event.

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