ABOUT
Hug is an American business specialising in floral arrangements, cookies, candles and more! They strive to create a community of caring, gift-givers. Hug is a vibrant and feminine brand and this is something they wanted to showcase in Hug's branding.
DESIGN BREAK-DOWN
For this brand, a bold and bubbly typeface was manipulated to create a custom logo-type. This was paired with a more sophisticated sans-serif to ground the design. Hug can be easily identified by its vibrant colour palette and large set of logo variations, brand assets and collection of brand patterns. These design elements can be applied across a variety of formats and platforms such as packaging and on social media.
