L I N G U A <3 F R A N C A
def. a language that is adopted as a common language between speakers whose native languages are different.
AN APP ABOUT LOVE LANGUAGES
<3 FOR FRIENDS <3
WHY LINGUA FRANCA?
miscommunication with the people you love is painful, especially when the way you love might be part of the miscommunication
keeping up with friendships and growing them is difficult, especially when you've settled into a routine.
Seeing what kind of love your friends might need at the time and sharing new experiences together can re-energize your friendships.
Meeting new friends and learning about their habits/friendship styles can be time consuming. This would reduce the catch-up game.
Talking about love languages is a more casual way to introduce conversations about emotional intelligence and friendship styles!
KEY INSIGHTS FROM USER RESEARCH
some impactful quotes
“I think this definitely made me realize how much my personal love languages have evolved overtime and I know that same narrative can be said for my friends so I do feel more inclined to do a check-in with them and see what’s evolved for them, too.”
“I think it's a good conversation to have when the friendship is already more established.”
"There are certain things that I know they like, hiking, trying new food around, but there are also things that I don't exactly know if they like."
see more of our initial research responses here!
MAIN SYNTHESIS
Key Insights
1.
Even if they are not big on love languages, they are willing to learn more about their friends’ love languages.
2.
It takes multiple trials for people to figure out what their friends like to do.
3.
Love languages are a way for people to indirectly express and communicate their love for others.
4.
People are best able to learn their friends’ love language over time, rather than through a love-language test.
5.
People often do the same activities repeatedly with their friends.
6.
On average, people felt that they expressed their own love language to their friends more than vice versa.
7.
How people define each of the love languages differs from person to person.
8.
Not many people have explicitly informed their friends about their love language—if they did, it was usually only for very close friends.
9.
Most people go along with whatever activities their friends are doing, i.e. they are not the ones putting plans together.
10.
Almost 1/3 (31%) of the participants did not know how similar their five closest friends’ love languages were to their own love languages
USER PERSONAS // STORYBOARD // JOURNEY MAPPING
LOW FIDELITY PROTOTYPING
MID-FIDELITY PROTOTYPING
USABILITY TESTING INSIGHTS
need for + and - on communication styles/suggestions that CoStar gives
“Is it like The Pattern? Is it like Costar?"
a lot of comparison to existing apps that are based on likeness/similarity
having a space for user input/more user interaction
clearer visuals of where texts and images will be
more direction on user flow
<3 FINAL PRODUCT <3
