This project involved creating a logo from scratch after choosing both a brand cliche and Brand Archetype. The brand I created for this project I called Calista Bridal. My archetype was Magician. The idea behind the company was a bridal shop that specialized in more whimsical, fantasy-themed wedding attire. To begin, I hand-drew my logo from scratch, pulling elements I liked from a variety of fonts, creating my own letters. I then created it digitally, using Adobe Illustrator. Finally, I created a Brand Guide poster for the company. This project was created for a class entirely focused on Typography.