New Digital Opportunities for an italian heritage brand. In collaboration with Trussardi.
Part of the Master Course Fashion Management at Domus Academy.
Introduction of the new Icon for Trussardi
Introduction of new Website design for Trussardi
Summary:
‘Introducing Bergamo’ is conceptualized keeping in mind the philosophy of Trussardi with a spirit of modernity and irony. This project introduces Bergamo, a greyhound, which symbolizes the Trussardi logo since 1973 and also is now the main element of our digital strategy. As for the Brand, the greyhound symbolizes the balance between tradition and innovation.
The soul of our strategy lies in giving the greyhound a character of its own and using it to make the website more interactive and bind the customer on an emotional level to the brand. In addition the character “Bergamo” will also use social media tools, which gives Trussardi a truly dynamic feel and encourages its customers to engage and participate.
The outcome helps the brand to strengthen the customer brand relationship, express the brand values effortlessly, reach the existing and aspirational customer and hence increase sales.
