"Before the 19th century, men and women were to eat separately during the traditional feast of Hawaii’s ancient ‘aha‘aina. In 1819, King Kamehameha II ended the religious traditions of the ‘aha‘aina— to commemorate these major societal changes, he held a feast where he ate alongside women, giving way to a new feast: the present-day luau. The luau, meaning ‘taro plant,’ was named after one of the most popular dishes served at the feast ." –Seasidewithemily
Brief & Execution: Laid-back feel with a bold, cheeky logo for a Reverse Luau, where partygoers were encouraged to gender swap the traditional garb. I chose stacked type and added decorative flair to a standard tiki figurine for the brand. Varying greens and warm accents were used for the palette to give the inviting sense of the natural world. Lastly, a slight nod to the sacred taro plant, which was included in the icons.
