AFTER GLOW
A hand poured scented soy candle brand based in Mumbai, Maharashtra. The main aim of the brand is to create an aroma to feel a sense of peacefulness, relaxing, destress, calmness feeling after lighting up the candle.
The target audience of the brand is people 25+ years old who pay attention to the details for which comfort and cozy is important.
Regards the packaging, to create the sense and vibe of serenity look and feel I decided to go with gradient style pf packaging as it easily blends down the darker shade of the color to the lighter shade so as to give and feel the easiness and lightness to the mind.
