Eiger Adventure 2018

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In 2018 Eiger needed a new graphic direction for the brand’s visual identity. This is needed to provide distance between competitors who are increasingly visually similar to Eiger. Graphic language is inspired by prints in Indonesia, such as graphic plates, stamps, stamps, cards, tickets, etc.

(1) Diagonal Line is a graphic execution that can depict a tropical rain forest, this technique combines a background/image (forest detail) with a diagonal line graphic. (2) Engrave is a technique of utilizing wood texture into a line art that has depth so that it forms a cut and then combined with other graphic elements. (3) By utilizing the halftone technique in the image that produces dots that resemble pores in stone