After previously completing a campaign for Sector Spider, PlusOne®  —together with a dedicated team of 60+ creative professionals— developed a series of engaging TV commercials. We created multiple miniature representations of the eleven sectors of the S&P 500 using various materials. As a result, several tangible and immersive landscapes came to life, producing a sense of excitement and wonder.

→ 2 months pre-production

→ 2 days studio shoot 

→ 4 months post-production  

→ 62 people involved 

→ 100 concept art sketches

→ 52 highly detailed animated overlay graphics

→ 16,000 keyframes created

→ 1,265 animated and textured 3D objects

→ Heaps of dedication 

→ A lot of preparation

→ And a good helping of fun