DGTA Token
Digitra.com exchange brought the incredible challenge of developing my first cryptocurrency project.
A project that was born to be amazing and to change the exchange market.
It challenged me a lot to learn new design techniques that were not, yet, part of my skills like 3D and 3D Animation.
A digital brand should naturally be born vibrant, so, following the market trend, I used primary colors in RGB, the main communication display where the brand will appear.
CMYK versions of each color were developed for eventual productions in offline media.
An ambigram is a graphic representation of one or more letters/elements that read in the same way from different points of view or orientations.
The use of the ambigram technique to create the symbol is due to the fact that the currency will be applied in various points of view not only by Digitra.com but also throughout the crypto market, which will facilitate the identification of the currency.
The use of the ambigram technique to create the symbol is due to the fact that the currency will be applied in various points of view not only by Digitra.com but also throughout the crypto market, which will facilitate the identification of the currency.
The construction was based on the two consonants D and G because they are two letters that have part of a circle drawn on their structures that end up being similar. This similarity made it possible for the same design to represent the two letters, thus forming a beautiful ambigram.
- The symbol represents stability, structure and connection.
- Cuts were made between the connections where the design breaks down barriers following the concept of decentralization.
I raised some practical studies where I used several different fonts alongside the Digitra.com brand, imagining that the brand will appear in the Token pieces.
With these studies, it became clear that the use of other sources did not make sense, as they end up clashing with the Exchange brand.
Another important point is that an ecosystem of brands needs to talk to each other, and a smart way to do that is to use the same shareable design system.
With these studies, it became clear that the use of other sources did not make sense, as they end up clashing with the Exchange brand.
Another important point is that an ecosystem of brands needs to talk to each other, and a smart way to do that is to use the same shareable design system.
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