RAY BAN CASE . This case arises from the proposal to design an object taking a renowned brand, using marketing elements such as the slogan and the concept of one of their advertising campaigns. . Ray Ban was the chosen brand, particularly its "Never Hide" campaign. Under this concept of "Never Hide", the idea of a case in which, even when stored, the glasses can be shown off. Fulfilling the function of protection and storage but also that of exposure. . The case is composed of an internal element to which the glasses are fixed and an external one with a transparent area. When joined together, they allow you to play with the position of the internal element, allowing you to choose whether to show the glasses or hide them, displaying an image of the "Never Hide" campaign instead.