Brief: 

The Problem -

Most young, educated girls in India have high aspirations to get into STEM careers like medicine, engineering, etc. However, converting their aspirations into actual career pathways poses a challenge due to societal stereotypes and family pressure.

The Challenge - 

Challenge societal stereotypes and convince parents that educating their girl child will not only empower them but get them ready for the future. 

Team:
Strategy & Copy - Vedika Shah
Art Direction - Sashrika Panchal