这是一个新生的猫用品品牌，
消费客群是代表着个性时尚的年轻潮人。
市面五花八门的品牌极多，
只有塑造独立的品牌气质才是当务之急。
This is a new brand of cat products, and the consumer group is young people who represent the personality and fashion. There are so many brands on the market. It is imperative to create an independent brand temperament.
黑猫一直代表着神秘、个性的猫咪形象。
设计之初我们抓住了小猫喜欢躲猫猫的特性，
总是在和人类捉迷藏。
我们将猫屋的圆洞与猫的形象放在一起构成了miao品牌独立的图像符号。
猫总是这样在暗处偷偷观察你。
Black cats have always represented a mysterious and individual cat image. At the beginning of the design, we caught the cat's peek-a-boo characteristic, always playing hide-and-seek with humans. We put the round hole of the cat house and the image of the cat together to form an independent image symbol of the miao brand. The cat is always watching you secretly in the dark like this image.
色彩运用了更为鲜艳时尚的颜色，
更能抓住消费者的眼球。
The colors are brighter and more fashionable,
which can catch the attention of consumers.
在猫粮的设计上，用了一只突然出现渴望食物瞪圆眼睛的猫来做为猫粮的设计原型。猫砂用一只走掉的喵咪背影，突显小黑猫傲娇的形象。
In the design of cat food, a cat with round eyes that suddenly appeared and was hungry for food as a design prototype for cat food. The cat litter uses the back of a cat that has gone away to highlight the proud image of the little black cat.
这是物流箱与猫屋的结合，
使得每次购买产生的纸箱都可以循环使用，
组合成更多变的猫屋。
物流箱变成手提猫箱后，
可以方便猫咪出行。
同时手提猫箱可以做涂鸦绘画，
让猫咪探头的同时组成不同的猫咪形象。
The combination of logistics box and cat house makes the cartons recycled，
Cartons can be combined into more varied cat houses.
At the same time, the portable cat box can be used for graffiti painting,
so that the cat and portable cat box can form different cat images.
