Eliana Orfao's profile

Rebranding coffee packaging

Rebranding
coffee packaging
For this schoolproject we had to chose a coffee brand from any country of the world. I chose for a Brazilian coffee brand "Caboclo". Caboclo is a person of mixed Indigenous Brazilian and European ancestry, or, less commonly, a culturally assimilated or detribalized person of full Amerindian descent. In Brazil, a caboclo generally refers to this specific type of mestiço. ( https://en.wikipedia.org/wiki/Caboclo ) They are the Indians of Brazil. Thats why I based my patterns on Indian patterns but with a modern touch. I also referred to their masks. 
the original packaging
My rebranding
Rebranding coffee packaging
Published:

Rebranding coffee packaging

Published: