Year Service Client
2021 Logo Design Hakbah
Branding
Stationary
Mobile app
Website
Stationary
Mobile app
Website
Hakbah … Don't reinvent savings .. INNOVATE it!
Hakbah is a Fintech startup focusing on alternative financial saving, permitted by the Saudi Central Bank (SAMA) to test its innovative products under the Regulatory Sandbox. Hakbah is modernizing financial saving via its intelligent platform by offering a comprehensive one-stop-shop solution for Savings Groups to initiate, manage, join, and pay directly within the mobile app. Squad Creative has collaborated with Hakbah’s rebranding project to create a brand new logo and visual identity. One of the finest pieces of art was Hakbah’s application tutorial video
The concept of the brand identity has been designed in accordance to our target audiences' cultural as we adopted the Arabic language by choosing the letter ha'a (ـهـ) as the first letter of Hakbah.
The brand's primary colors are green and yellow to represent Money and Gold. In order to communicate the essence of our relationship that we are the connectors between savers we used medial ha'a designed in a unique way to be easily recognizable.
Hakabah aims to decentralize the future of savings. Hakbah mission is to digitize the financial habits in a very innovative way and leverage the data, needs, and behaviors. In order for Hakbah's mission to succeed, Hakbah teamed up with Squad Creative for their support in a transformation process that achieves more than just a new visual brand identity.
The branding strategy was based on the financial circle elements and on the concept Illustrations and Icons have been designed to be simple in line-art style to represent the continuous line that draws the illustration style.
The branding strategy was based on the financial circle elements and on the concept Illustrations and Icons have been designed to be simple in line-art style to represent the continuous line that draws the illustration style.
