SOCIAL AWARENESS - HUNGER
For a college brief, We were tasked with selecting a social issue prevalent in South Africa today, and required to create an awareness campaign. The social issue chosen was ‘Hunger in South Africa’, targeting upper-class South African’s, between the ages of 25-40.
Based on research, colours, typefaces and deliverables, were chosen to create an effective campaign in raising awareness to the issue of hunger in South Africa. Furthermore, the campaign included children as a focal point, resulting in sympathetic reception according to research conducted, in order to persuade the target audience to donate to the “Halt The Hunger” campaign aimed at alleviating hunger in South Africa.
SOCIAL MEDIA:
PORTFOLIO WEBSITE:
EMAIL:
naairahh.design@gmail.com
