For A LOTT OF SPACE I have developed a brand identity that is diverse and can be used on all the platforms on which A LOTT OF SPACE wants to tell its story. The newly formulated target group must be reached, for which I have made a short term and long term plan.
After my research (including desk research, interviews, surveys, personas, golden circle, competitor analysis) I formulated a number of guiding principles. Two of these formed a focus for my concept. A LOTT OF SPACE sees a social role for itself. There is not only a product to sell but also a market to change. In addition, it has a serving role in informing. By making information available about where all materials come from and how this is produced sustainably, we want to counteract greenwashing and also inform the target group about abuses in the furniture industry. For this purpose, I created a dynamic house style that can respond well to this and lends itself to sharing information and radiating the positivity of the brand.
Delivered: corporate identity (apart from the already existing logo) brand book, research report, website design, social media templates, long and short-term strategy.
