Tiktok #ForYourPride campaign
For Pride 2021, TikTok wanted an epic month-long celebration to inspire creativity and bring joy to the LGBTQIA+ community. An integrated campaign, #FreeToBe was a global rallying cry that featured four festive livestreams, iconic hosts, legendary musical performances, trailblazer content creators, and a partnership with LA Pride. To show that TikTok is #ForYourPride, we created the entire broadcast experience—from the global branding, event flow to the marketing campaign, community-building activations, and employee videos. For four weeks straight, we helped TikTok bring their message to both the community and allies by celebrating diverse voices and creating a place where everyone is #FreeToBe.
Concept
For Pride 2021, TikTok wanted an epic month-long celebration to inspire creativity and bring joy to the LGBTQIA+ community. An integrated campaign, #FreeToBe was a global rallying cry that solidified the platform as a place where everyone is safe to share their true selves.
Client: TikTok
My task:
Team:
Senior Producer - Carolina Nishino,
Producer - Jinny Lee
Senior Client Manager - Gabriella Ramirez
Project Managers - Bruno Guerra, Sofia Alvarez, Melissa Brondolo
Creative Directors - Alexandra Wells, Beryl Chung
Senior Creatives - Brittany Kopeikin, Felipe Libano
Creatives - Ljuba Grishkina, Jieun Lee, Dudi Rostirolla and Brittany Kopeikin
Senior Designer - Miriam Benito Lopez
Designers - Kevin Rooi, Sofia Spoltore, Mariana Poyares and Alexandra Cacovean
Copywriter - Anna Oliveira, Larissa Pontez
Film Producer - Gabriela Maragni
Post Producer - Karina Maragni
Front end Director - Gustavo Spredemann
Strategist - Ari Garay
