Bossi is a singer, poet, and songwriter who represents strength, attitude, fight, women's empowerment, and courage. She is the proof that everything can be achieved. The strongest story is in her music, inspiring whoever listens to it, not giving up, and fighting to get ahead. The brand takes the soulful pop/rock music and inspiration from the '70s and reinterprets it with a modern and awe-inspiring aesthetic. As a result, custom typography was created for the logotype, inspired by the vintage fonts to represent her music combined with pop colors and fashion portraits.
