Simpel Brand Identity

•

Simpel is a tinted lip oil brand that emphasizes on keeping your lips moisturized whilst giving it natural color. Simpel products are made from 100% natural ingredients and consists of almond oil, avocado oil, and rosehip oil.

Simpel has confident, feminine, down-to-earth personality, with young aged adults from middle to high class as the target market.

The color palette reflects the down-to-earth & feminine feeling of the brand. The main typeface is serif to reinforce aesthetic and confident personality of Simpel, with the sans serif as a secondary font to keep it minimalist.