Nicholas Street aims to pave the future of Ipswich City, Queensland. The new development creates a bustling city centre and dares it’s visitors to explore more. Their tone of voice is vibrant, reliable, credible, playful and functional.

Nicholas Street was looking to refresh their brand identity to align with their new exciting personality. During the precinct's development their target audience was particularly aimed towards investors, developers and locals. As Nicholas Street began opening up to the public they required a rebrand to pivot from a formal, corporate personality to an inviting, energetic and explorative one while still continuing to establish credibility and reliability.

Working alongside the creative director as well as collaborating with copywriters, developers and a photographer  - together we rebranded Nicholas Street.