Being physically active challenges us in many ways and one of them is TO SWEAT!
Yet, it shouldn’t be a problem at all.
Yet, it shouldn’t be a problem at all.
So we created a print series to emphasize how “Rexona Motion Sense Technology” provides freshness with every move.
We used visuals of moves from extreme sports, where people need freshness the most.
We used visuals of moves from extreme sports, where people need freshness the most.
Plus, these moves seem on the page in a quite unique way:
THE SHAPE OF REXONA SPRAY EFFECT.
THE SHAPE OF REXONA SPRAY EFFECT.
Client: Rexona
Advertising Agency: PunchBBDO
Advertising Agency: PunchBBDO
Creative Team
Chief Creative Officer: Musa Paça
Executive Creative Director: Erçin Sadıkoğlu
Creative Director: Mehmet Güven
Creative Group Head: Serkan Ün
Head of Art: Emir Anarat
Art Director: Anıl Darınç
Copywriter: Esma Akalın
Account Director: Aylin Baysal, Livya Kuyumcuoğlu
Production: Bedia Aslı Aykut
Retouch: Alld Studio
Chief Creative Officer: Musa Paça
Executive Creative Director: Erçin Sadıkoğlu
Creative Director: Mehmet Güven
Creative Group Head: Serkan Ün
Head of Art: Emir Anarat
Art Director: Anıl Darınç
Copywriter: Esma Akalın
Account Director: Aylin Baysal, Livya Kuyumcuoğlu
Production: Bedia Aslı Aykut
Retouch: Alld Studio
2022, İstanbul - Turkey
