IWC Ceramics

3D Motion

IWC WOODLAND

The Pilot's Watch Chronograph TOP GUN Edition “Woodland” is the first IWC watch featuring a case in newly engineered, dark green ceramic. We created the launch film for this iconic watch, working closely together with the IWC Creative Center. This film takes us on a journey from the raw materials and colors to the final timepiece. The watch materializes with fierce power and precision while highlighting the unique materials and features.

Direction & Production: Roman Kaelin
Artists: Roman Kaelin, Florian Baumann, Linus Schneider, Gianluca Ravioli, Deny Fousek
Created at PULK
Client: IWC Schaffhausen
IWC Art Direction: IWC Creative Center
Sound Design: Echoic​​​​​​​



IWC LAKE TAHOE

The white ceramic Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” was the second film in this series we created together with the IWC Creative Center. Underlining the inspiration taken from the fascinating winter landscape of Lake Tahoe we're showing the energetic creation of this iconic ceramic watch.

Direction & Production: Roman Kaelin
Artists: Roman Kaelin, Florian Baumann, Linus Schneider, Gianluca Ravioli, Deny Fousek
Created at PULK
Client: IWC Schaffhausen
IWC Art Direction: IWC Creative Center
Sound Design: Echoic​​​​​​​



BREAKDOWN

IWC Ceramics
Published:

IWC Ceramics

Launch films for the Pilot's Watch Chronograph TOP GUN Edition “Woodland” and "Lake Tahoe"

Published: