EOS (Evolution of Smooth) is best known for its interestingly shaped lip balm. The round containers look fun and intriguing, but the real joy is what is inside; a soothing balm that can both repair and protect your lips. The hydrating formula has made EOS lip balm a top choice for many celebrities. The challenge is spreading the word to a wider audience through creative advertisements in order to make EOS lip balm a top choice for all women ages 16-25.

 

This campaign consists of print and television advertisements focused around soft, smooth, and kissable lips. The ads show rough lips in comparison to other rough surfaces, and begin to show how EOS can soften and repair the roughness.