Branding +++
Vivid Memory
Vivid Memory is a tech startup aspiring to become the MTV of virtual reality. Our team developed a flexible brand with the potential to build an iconic legacy. We positioned VMS as bold pioneers in their industry, disrupting our perception of reality and the music world as we know it with their unique offering.
An abstract reference to the letter V and M, the icon can be stretched or condensed to represent brainwaves at neutral, dreamy and focused cognitive states to mirror the mixed reality experiences offered by the studio. Sharp geometric shapes, vivid eye-catching RGB inspired colour palettes along with a modern yet timeless font make for a bold, sexy and sophisticated brand.
Branding Six Cinquième
Creative direction Ashley Phillips
Lead designer Joshwa Wright
Project management Miro LaFlaga
COPYWRITER CHRISTELLE SAINT-JULIEN
Thank You
