Logo Design Dr. Marcus Felipe de Oliveira
Dr. Marcus Felipe is a pediatrician whose challenge is to offer hospitality and direction and to convey a perception of maturity, security and individuality to each patient. Dr. Marcus is Welcoming, mature, kind, helpful, strong and reliable.
And to convey all these characteristics I thought of creating a design that generates ownership and proximity on different fronts of action, the symbol created is built through a mother, father and even a doctor welcoming and protecting a baby in her lap. In this way, the symbol conveys the feeling of being a serious brand and at the same time reliable and mature, with traits that are easily recognized by its customers, in addition to promoting closer relationships with the target audience. It is a simple and easy-to-recognise symbol with minimalist features.
So I want people to identify with the brand and recognize Dr. Marcus for the authenticity of its positioning and generating differentiation against the category.
