EPHEDRA FASHION BRAND BRANDING / LOGO 2020
Earth is the Palette
This initiative is born from a desire to create an action that leaves a positive impact, both internally and externally, from the depths of the earth to society. The roots represent the movement of life and the sun, the provider of radiant harmony and transformation, symbolizing our connection to the life cycle of plants. We prioritize preserving the purest essence at every stage of the process, thereby offering a tribute to Mother Earth.
The symbol embodies the essence of life and the pure, natural quality of each element. It symbolizes the metamorphosis of the root and the rekindling of hope for renewal. The sun, one of the most revered symbols, stands for energy, transformation, and clarity, representing the past, present, and future, as well as the root of life and the connection to family and ancestry. It transcends the evolution of life, encompassing the whole.
