BUENAS MIGAS | BRANDING & PACKAGING
Buenas Migas is a chain of quality fast food, mixing the gastronomy of Genoa and the Cornish desserts. The result is simple, fresh, healthy and tasty products at a reasonably affordable price. All products are handmade and currently there are 13 restaurants in the city of Barcelona. A graphical language was created based on the concept of "handmade" to identify the brand. Among the different visual lines that coexist in Buenas Migas, highlights this graphical language mainly applied to signage, retail and packaging. It is structured around a customized Futura Bold Condensed type along with illustrations and a variety of bright colors.
