Colour Burst for Hexr
When we couldn’t travel, where else better to go than the beach?
IG- @mattbenstone
For our Spring/Summer collection, we headed to the coastline of Camber Sands, Sussex. Blessed with snippets of brilliant sunshine, the area's expansive, golden sand beach and wispy dunes provided the ideal backdrop to shoot against. Wheelies, illusive summer sun, hazy and vibrant colours all encapsulate the feeling of this collection.
We developed an editorial photography and video style that centred around the models as the heroes. We captured the playfulness and sense of power these new colours would bring. Moving away from the technical, restrictive style of the brand, the creative evolved to being much more free-flowing and uplifting than had previously been used. We showcased each athlete through short, engaging videos with supporting still imagery.
