Coca-Cola — Thermo Color
PRODUCT MODIFICATION
Problem: Minority communities are the most impacted by global warming — for being economically dependent and financially unprivileged.
Insight: 85% of people are on the fence about global warming and are not opinionated enough to talk about it. How do you reach a global audience and start an urgent conversation?
Creative Concept:
“Coca-cola develops a temperature-reactive can to bring global warming to the forefront of the conversation.”
In partnership with Domingo Narvaez, Copywriter.
