LOKALNA DISTRIBUCIJA
2021.
"Lokalna Distribucija" (Local Distribution) is a small, premium quality coffee roasting, distributing and retail company, which was launched in 2018. The company operates in selected areas of Belgrade, treating them to the scent of the finest roasted beans in town.
2021.
"Lokalna Distribucija" (Local Distribution) is a small, premium quality coffee roasting, distributing and retail company, which was launched in 2018. The company operates in selected areas of Belgrade, treating them to the scent of the finest roasted beans in town.
Client: Lokalna Distribucija, Belgrade, Serbia
Services: Identity + Print + Packaging + Illustration
Photo: Tatjana Zlatković
Services: Identity + Print + Packaging + Illustration
Photo: Tatjana Zlatković
Roasting unique, flavourful and characterful coffee whilst keeping the cool in the entire process is the company's trick. We made an intentionally straightforward approach in the identity and packaging, spiced up with quirky illustrations and slang product naming. How to visually describe a coffee of the first-rate quality which obviously doesn’t need too much of a flattery? We consulted Bruno Munari's Fine Art of the Gesture and picked the universal one that expresses that "perfetto" feeling, translating it into a charming sketch.
Color palette is dominated by fluorescent yellow in contrast with black / white to make sure that the message is clear: this coffee will keep you awake and fresh, ready to face anything, even Monday morning.
