In The Crowd is a Social Good Campaign dedicated to help people navigate large crowds and concerts. Sparked by the tragic events of the Astroworld concert, we decided that it would be important to raise awareness and give people concert safety tips to help them stay safe and enjoy their concerts.
Our identity is composed of bold colors and a simple sans-serif typeface that has multiple weights for different uses throughout our campaigning.
We decided to go with a Guerilla Campaign style which consisted of stickers to go on the back of seats at concerts, a bus design, and a Spotify ad!
Our Instagram consists of similar image styles like our campaigning, with gradient maps over photos, the simple lines and vectors as seen on our bus, and color blocks similar to our stickers. These posts consist of concert safety tips and celebrity testimonials. These will catch the attention of the Gen Z audience and cause them to take a step and republish and take action.
For the editorial spread we chose to use a simple layout complete with photography showing bright colors and some of the photo- graphic elements from the rest of our branding.
Spark video: https://express.adobe.com/video/bSmF2xGOibRpP
