“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time.

Our role in this project was to bring the concept to life & create an interactive AR experience tracking people & objects from a moving vehicle. Besides design & development of custom software generating visuals & music, we also handled on-site support during the video shoot.

TEAM
- TBWA\Chiat\Day LA, Agency — tbwachiatdayla.com
- Tool Of North America, Production — toolofna.com
- Musketon, Illustrations — musketon.com

- Tech production — nocomputer.be