HIT THA BEAT is a festival of urban culture and sports that has been held in Argentina since 2013, with the aim of spreading and unifying HIP HOP culture in Latin America.
HTB features top-notch training sessions and battles, live performances by nationally and internationally acclaimed artists. With over 10 editions, HTB stands as one of the longest-standing Urban Culture Festivals in Latin America.
Year: 2021
Designer: Wilton Zimmino
TASK
Development of visual identity for the upcoming edition of the Festival.
Strategic merchandising design for the participating audience.
Communication and design on social networks.
SOLUTION
The color palette creates a strong contrast of vibrant colors that capture attention at first glance.
The patterns convey movement, representing one of the most important activities of the Festival.
The use of a single typography in abstract compositions generates a youthful style, encompassing different age groups participating in the Festival.
