Vi Novell 2021
Vi Novell is a singular and cheerful product. To design its identity, we forgot about all conventions in the wine world, working on the essence of a fresh and unpretentious one.
Our proposal: a 6-bottle collection, a tribute to the pleasures one can find in everyday moments without falling into conventions or sentimentality.
Using naive 3D elements that could add a bit of irony, we came up with a playful identity, finding the perfect balance between the emotion and celebration of the upcoming year.
Photos: Félix Ruiz