Mizuno - High performance meets sustainability
Autumn/Winter 2022 collection
This collection from sports brand Mizuno is made with a range of eco-friendly materials and processes whilst maintaining a high level of performance. The first pack is clean and smooth with only a small touch of recycled colors.
Inspired by their Japanese heritage we pay tribute to a traditional stencil process called Katagami by making backgrounds that reflect in the mirrors.
The shoepacks also pays tribute to the Boro method; this traditional mix & match stitching technique strongly embodies the traditional Japanese craftmanship and its unique & worldwide renowned attention to detail.
BEHIND THE SCENES
Credits:
Client: Mizuno
Client: Mizuno
Concepts + Set Design: Mals
Photographer: Ingmar Swalue
Production Agency: ShopAround
Production Agency: ShopAround
Go to www.studiomals.com for more
and find us on Instagram @studiomals
