New Identity for the Graz Museum.
Brand Identity - Corporate Design - Architecture
In 2020 the renown Graz Museum opened its second destination on the famous Schlossberg in Graz. Our new brand identity expresses the soul of the museum or rather the essence of the two houses. The main house located in the city centre and the new location on top of the mountain – which is visualized with the "eye-shaped" G in the logo.
The eye stands for the new perspectives which the Graz Museum gives the visitors from above.
In 2020 the renown Graz Museum opened its second destination on the famous Schlossberg in Graz. Our new brand identity expresses the soul of the museum or rather the essence of the two houses. The main house located in the city centre and the new location on top of the mountain – which is visualized with the "eye-shaped" G in the logo.
The eye stands for the new perspectives which the Graz Museum gives the visitors from above.
The color code is also focussing on mainly two colors to underline the evolution of the Graz Museum and show that there is no longer only one museum. But two.
For the Graz Museum we did all kind of campaigns, exhibition posters, editorial designs and many more.
For the Graz Museum we did all kind of campaigns, exhibition posters, editorial designs and many more.
Photography: Karin Lernbeiß
Art Direction: Valentin Zhuber-Okrog
