Shake Shack - Visual Identity of the 2021 Holiday Packaging
With locations across the globe, Shake Shack is an iconic fast casual food franchise. We aimed to create a holiday identity that would blend together Shake Shack’s existing color palette and festive holiday colors. Using a green palette with a vintage aesthetic, we created a series of illustrations that were applied on cups, paper bags, gift cards, in-store decal, signages, and social media posts. These illustrations portray scenes of familiarity, togetherness, and warmth, the feelings we want to bring to Shake Shack’s guests.
Client: Shake Shack
Art Direction: Shake Shack Design Team (Cathie Urushibata & Kearney Sneath)
Client: Shake Shack
Art Direction: Shake Shack Design Team (Cathie Urushibata & Kearney Sneath)
Jd&co Design (Dakyung Lee & Jong Woo Si)
Illustration, Design, and Photography: Michelle Deng
Illustration, Design, and Photography: Michelle Deng
Right Image courtesy of Shake Shack instagram
Left Image courtesy of Shake Shack instagram
Images courtesy of Shake Shack instagram
