Smile Latam
We worked on the rebranding of Smile Latam, a startup that brings software solutions for companies to measure their customers and employee experiences. We developed the new identity from zero: graphic universe, logo, color palette, fonts and look & feel for their social media.
Through the new identity we seek to transmit the young and tech spirit of a startup, without losing focus on the importance of real connections in the future of the companies.
We redesigned and developed the company's website. The goal was to create a more professional and modern institutional site to transmit the innovative spirit of a young company but strongly established in LATAM.
In addition, we worked on the company's social media strategy to reflect its brand positioning and new visual identity. We redefined the tone of communication to keep its innovative essence while being consistent with their B2B model.
