C O R P O R A T E D E S I G N
Jinju Gergs is not only a freelance product strategist, she also works as an illustrator – what both fields have in common: the search for creative solutions.
Jinju Gergs manages what is unthinkable for many. Balancing the duties of a freelance product strategist in the UX field and working as an illustrator, using bright colors to create characters with attitude. The mission of the corporate design was to unite both areas – creating a clean, structured base while incorporating the playfully curious.
The derivation of the corporate design is based on the (greeting) word "Hey", which is part of the brand name of "Hey Jinju". Here, the branding not only takes place on a design level, but also becomes an integral part of the wording.
The logo is designed in capitals. Despite its strong look, it communicates a certain calmness and thus acts as a contrast to the neon colors, which are nevertheless very gaudy. Through this interplay, both of Jinju's workspaces harmonize with each other – yet each enjoys creative freedom on its own, whether viewed together or separately.
To create a tactile experience, the business cards are letterpress printed on 700 g/m2 Colorplan paper with a color cut in Pantone colors.
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