The Mix
The main objectives of this project is to design a campaign identity to promote the brand
from the previous project - The Rojak Theatre. Malaysia is ranked as the 2nd highest
country in the world for racial discrimination. Movements such as ‘Stop Asian Hate’ and
‘Black Lives Matter’ are also widespread in US and across Europe. Without a doubt,
equality and inclusivity are one of the top 5 global issues in 2021. Apart from that,
body shaming also accounts as a big international problem.
Our idea is to organise an international event that raises awareness about body shaming
and racial inequality, and to make a shift towards inclusivity to cater men and women no
matter their shape or colour. Likewise, this is an event where people can drop their insecurities
and connect with each other without the fear of judgement. We aim to foster a global culture
of tolerance and equality where we can thrive in a society of inclusion and respect regardless
of our differences in shape and colour, such as our body type, disability, race, and ethnicity.
Thank you!
